Optimising your website for search engines can be a tedious and complicated process, as there are a number of steps you need to follow and tasks you need to do in order to make an impact on search results and to be seen as a source of authority by Google.
To make bloggers and website users’ lives easier, however, there are a number of plugins available that once downloaded, make the process much simpler to complete. One of those plugins is Yoast SEO.
What is Yoast SEO
Yoast SEO is a free plugin available on WorPress. Once downloaded, Yoast SEO helps you to work through a number of important factors that are needed in order to optimize your website and its contents for search engines.
How does it help?
Yoast SEO helps you to improve your website’s SEO on all needed aspects, helping you to go the extra mile to take care of all of the technical optimization needed as well as help you to write better, informative and more attractive content for your readers.
How does it work?
Yoast SEO allows users to input important information – such as the Focus Keyword, for starters – into the Yoast SEO Help Centre, which is a box that appears at the bottom of each blog post when it you are editing it.
The box looks like this example from yoast.com:
Once your Focus Keyword has been entered, a number of points will appear next to the ‘Analysis’ heading which will act as a check list that you should work your way through to improve your content – changing the red dots to green dots – in order to fully optimize it for search engines.
According to yoast.com, Yoast SEO is the most complete SEO plugin available for WordPress, and offers users all of the tools and guidance needed to optimize your website for free. However, there will be times when you may need help and guidance from a professional.
If you feel as if you need additional help, it is advisable to contact your local SEO agency in Dubai. They will be able to answer any question and queries you may have regarding SEO, giving you a deeper understanding to why it is important for your website.