The business model of many application stores has been burned in the past year or more, increasing with the lawsuit of Epic Games against Apple. The essence of this problem is how the platform owner uses their position to implement mechanisms and policies that force developers to provide as much as 30% of their profits. To be more specific, purchases in small applications are needed to go through the Apple or Google billing system, which means giving them income cuts, but Google is now delaying the enforcement of the policy until next year.
Google clarified last year that he always needed purchases in the application to go through the Google Play billing system. It admits that his words are not very clear, which is why some developers and publishers applications have gone by using a third party billing system. It does not change the original policy but only makes it more explicit and will enact it stronger.
The clarification came in September last year, and the deadline for following the policy will be September 30 this year. The time is impossible to happen at worse times for developers and publishers, considering the economy that is rather uncertain, the world falls. Google claims that the majority of developers have fulfilled the policy, but there are still some who have not done so.
They may have more influential developers and publishers because they have succeeded in making Google push the deadline until March 31, 2022. Again, this policy should be the norm from the start, which means that Google and Apple are really on the same page when they come to In-app purchases. Every Google Play Store application that offers a way to buy from within the application must use an official billing system, which means giving Google cutting 30% in many cases.
Of course, who also gives Google the same legal problems with Apple in terms of anti-competitive business practices. In fact, the search giant recently was hit with a lawsuit from 36 state lawyers in general exactly because of this billing system. It is not difficult to imagine that, not just a request from the developer, this lawsuit has a hand in delaying six months from the deadline for the policy.
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