With everything online these days, it is getting very important for brands and companies to be visible online. In India, online marketing has been on a rise since the last few years thanks to Amazon, Ebay and Flipkart which has made other e-commerce website to really up their game. Brands these days involve digital strategies right from the beginning along with their mainline strategies. If you are looking to go digital, it is important to pick the right digital agency for your branding. A good agency can make or break your digital presence and also cost you a lot of money.
Here are a few things to keep in mind when finalizing a digital agency for your brand –
Clientele base
The clientele of a company can speak volumes about an agency’s quality of work as well as the type of work that they specialize in. For instance, if a digital agency handles mostly FMCG brands and beauty brands, they might not be the best option for you if you are a finance brand. While most digital agencies are skilled in handling a wide variety of brand strategies, it is important to see what the agency’s forte is. This is where the current and previous clients of the agency come in the picture as you can see their work first hand online.
Category and forte of services
There are times when digital agencies, especially smaller agencies and startups, won’t be the best at providing all online services. For example, an agency that provides professional SEO services Gurgaon might not be the best agency for media promotions or creative writing for social media accounts. When you go through the clientele base of the agency, it is important to do your research on the type of services they offer to their clients and their forte for the same. Various digital agencies outsource their content work as well as media promotions and lead generations as well, but this is more common in bigger agencies which are usually more expensive.
Costing and retainer packages
There are way too many digital agencies in every part of India and each one of them claims to provide a more competitive price. It is very important to note that you need to pick quality over quantity based on the costs given to you. Usually, retainer packages such a quarterly, annually and so on are more budget friendly as compared to monthly payments. For instance, agencies that provide professional SEO services in india will encourage you to go for quarterly or semi-annual packages as SEO results only show up 3-4 months after all the back linking, content creation and external linking.
With these 3 tips in mind, you can be assured that you will narrow on the best digital agency that will not only fit your budget but one that also understands your brand. A few hiccups here and there are very common when hiring a new agency or even a new team on board so don’t get too startled once the work starts.
