Web Design: Important Elements of Your Online Store

If you are thinking about creating an e-commerce website, there are certain aspects and fundamental elements that you should consider so you can offer the best shopping experience to your customers.

To begin with, if you decide that you are going to sell products or services online, a shopping cart, a processing system for credit cards, and an organised ordering process are essential. Along with this, there are other essential elements in an e-commerce website, explained below.


One of the keys to a successful website is the content; an e-commerce website is no different. You have to make sure to give visitors a place where they find a lot of interesting information, and motivation to buy, as well as different ways or means of contacting your company.

You should also make sure to keep the content updated. You can take advantage and create a blog where you contribute content related to your topic. Do not forget that you can’t always talk about your products. Try focusing on related topics of interest to your target audience, and you will get them to visit you again.


The structure of an e-commerce website consists of deciding the number of sections that the site will have, as well as defining how they are going to be linked to each other. At this point, it is best to use graphics and icons that accompany and improve the content.

The menus of an online store should be clear and make it easier to find what the user is looking for. Before defining the menu, do keyword research, to use the keywords that have the most potential for your project.


Once you have defined the above, you should think about the design of the site and what comes next. It does not matter if you have hired a professional web designer in Bristol or other area or you are doing this work yourself, the fundamental thing is that you focus on simplicity; a design that facilitates readability and at the same time is coherent.

Always keep in mind that the design of an e-commerce site should focus on what you want to achieve. And that, in the end, is to sell – so, the design should be focused on it.

Navigation / Usability

This is another of the fundamental elements in an e-commerce page, so you must make your site easy and friendly for all visitors who access it. For example, do not use more than two or three links in larger areas and never let visitors browse into pages that have no exit.

The more depth users have to navigate or go through more pages to get to your final product, the more chances they will have to abandon the purchase process, so try not to create too many subcategories.

Never forget when you delete a product to redirect the URL to a similar product if you have it or to the category of that product, there is nothing worse in browsing and usability than the famous 404 errors!

Credibility / Trust

This is perhaps one of the most important aspects of the construction of an e-commerce site and one that should not be overlooked. Your e-commerce website must have a very professional aspect and give potential customers that feeling of confidence that is always required in these types of sites.

Do not forget to clearly display all the contact information of the company, including your complete address, telephone, and email. All this information should be easily accessible from any page where the client is browsing and in fact be displayed prominently on the main page of the site.

If you take into consideration these elements for your e-commerce site, in a very short time you will begin to see positive results, even without investing a large amount of money.


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