What is Domain Authority in SEO; and How to improve it throughout 2019

The job of search engines is to find the most relevant and valuable content for people when they make a Google search. What this means is that they are using multiple quality factors. When Google first started, it was only using one algorithm. That algorithm is known as Google Page Rank, named after one of Google’s founders, Larry Page. This algorithm took into account only the number and quality of links associated with a web page when ranking websites. Likewise, Google does not want you to plagiarize. If your content is plagiarized, your website will be penalized. Google judges the relevancy of content based on keyword density. Google looks at your content’s readability score. Google has metrics and algorithms that helps them judge what websites to rank. A good content means that your site will get more authority form the search engines. It’s always valuable to check DA. You can access prepostseo site to evaluate the growth of your domain authority.

Search engine optimization, on the other hand, is a process. In reaction to all the different metrics set by Google, people who have worked in the search engine optimization industry for years have come up with various tools, techniques and metrics that help them better optimize their websites for search engine rankings. There are a total of more than 200 factors that matter to search engines. It is through the techniques of search engine optimization that you learn that what factors matter more than others. You learn that there are some techniques that will specifically apply to your website. This is why people hire SEO consultants. In the Google Page Rank example, people have come up with techniques that help them in link building. It has been established that the optimum keyword density is 2 to 3 percent. Plagiarism is a big no. Effective keywords are important to get positive domain authority.

So there are techniques that help you better your website. This means that you can work on link building tips like guest posting, creation of info graphics, keyword density optimization and more to better rank. Then there are tools. In order to judge if your website contains any plagiarized content or the content creator you outsourced the content creation job to, you can use a plagiarism checker. Likewise, you can use a keyword density checker. Then there are metrics. These are scales and numbers that help us better judge our ranking position on SEO and what techniques we can apply to further extend our knowledge of how we can rank better. Authority is one such metric.

What is authority in SEO?

Like the name itself suggests, authority speaks of your ability to rank on search engines. Like mentioned before, search engines take into account more than 200 factors. That is a huge number. Authority can be found either in terms of your domain or individual pages on the website (more on this later). Moz is a company that came up with this metric. On a scale of 1 to 100, you are told where you stand. The bigger the number, the more you rank higher up on search engines. A website with good authority is the goal.

How is domain authority different from page authority?

A website is made up of multiple pages. In a typical website, you have the sections for About, Terms of Use, Contact and more. These are pages. Domain, on the other hand, is the whole website. In the website, the phrase Go Get It is your domain. As the information implies, when you speak of domain authority, you are talking about the overall ranking of your website. However, in search engines, you have individual pages ranking. If there is a website about pregnancy with domain and there is a blog post titled What to Do If YouCan’t Conceive, it is not the website that will be shown in search engine results but the specific blog post when a person makes a relevant search. This is why understanding page authority is as important as domain authority.

What are domain authority and page authority used for?

Authority is a metric. There is no direct benefit for it. However, you can use it further come up with and track your SEO strategies. An increase in page authority and domain authority indicates that your website will rank better on search engines. This means that if you are trying to learn how you can increase your search engine rankings, you can work on specific factors and tweak them for next 3 months. If you see a difference in your domain authority, you know that it is working out for you. Over the years when your domain authority improves, you learn that your techniques are working.

Things to know about domain authority and page authority….

There are a few things everyone should know about domain authority and page authority. The first thing to note is that domain authority and page authority are based on logarithmic scales. What this means is that if your domain authority is at 20 right now, you can jump to 30 very easily in comparison to if your domain authority is 80 and you want to improve it to 90. The higher up you go on the scale, the more difficult it gets.

Likewise, we can’t give you one figure that will explain what a good domain or page authority is. Only websites like Google and Wikipedia with huge number of back links get an absolute 100. For other websites, that is not the case. Your goal with domain authority or page authority is not to get a 100 either. If the website that is ranking the highest in your niche has a domain authority of 85, you only need a domain authority of 86 to rank better than that website. You will need to calculate the domain authorities of websites that are your competitors in your niche to first figure out where you stand. Then try to see what websites are ranking the highest. When you will compare these figures, you will get an idea of what domain authority you should target for.

How to check the domain and page authority of your website?

You can easily access domain and page authority checkers online. They should be available for free. There are tools that help you check the authorities of websites up to 50 domains in one go. All you are required to do is share the URLs of the websites you want to check the domain authority for and you should be good to go.

Various Other Factors in SEO to Improve Site Domain Authority


  1. Search engine marketing (SEM)

Do you ever make a Google search and see that there are certain links that are featured or promoted? How do they get there? Why are they shown to you? Are they shown to you only or everyone who makes a Google search? When made promotions are made to make a presence on search engines, it is known as search engine marketing.

  1. Content marketing

Today, more or less every website has a blog. Why do you think that even websites that are simple online stores feel the need to create content? What do they gain from it? Likewise, have you noticed that a lot of times these blogs are subtly promoting products and services? The marketing that is done by incorporating promotions inside content is known as content marketing.

  1. Social Media Marketing (SMM)

Today, social media is everything. Does it ever happen to you that you look up a product online but don’t purchase it and the same advertisement keeps showing on your Facebook? Who does that and why? These are some of the questions to ask when understanding social media marketing. Today, you can sponsor your content on Facebook, Twitter and almost every social media website to make it visible to a certain kind of audience. Likewise, today every business starts with a Facebook page. Why does a soap company feel the need to post on social media? It is because through the strategies of marketing applied on social media, real life profits are made.

  1. Pay-per-click advertising (PPC)

Today, a lot of websites show banner ads. A lot of times you will find yourself clicking on them as well. When you click such an advertisement, the advertisement company pays a certain amount of money to the website you were looking the ad on. This is known as pay per click advertising.

  1. Affiliate marketing

This may be a bit advanced for you if you are new to internet marketing. To put it simply, it is a form of marketing when one website pays another website to promote the first website’s product on its behalf. A certain percentage of revenue is shared with the sales made between both websites.

  1. Email marketing

If you open your email box for a second, you will not be surprised to see all the different businesses spamming your inbox with promotional emails. Emails are considered an important tool in internet marketing. They help in reaching out to the audience.


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