Of course, when discussing the topic of website optimization, we have to touch upon the most important part, and that is the content. To ensure that your site will rank high on the search engine results page or SERP for a specific keyword phrase, it is necessary for you to update your site regularly with fresh, and in some cases updated content. For example, if you have been optimized for the phrase “weight loss” and you suddenly decide to write an article on how to “stop smoking forever”, it is not likely to get a high ranking from the search engines. The search engines are well aware of this fact and are making an educated guess as to what the intent of the original article is, whether it is to inform or encourage people to stop smoking. A good rule of thumb, and something you should follow when writing content, is to think like the customer.
The most successful pages have a high number of relevant links, which are also provided by other pages that link back to it. These links from other sites give the search engine page a higher ranking, and the more backlinks that are present on the page, the higher the ranking the page will achieve. The other thing to remember when writing about Search Engine Optimization (SEO) is that the longer it takes the user to read the article, the lower the rank it will achieve. Thus, for the purpose of increasing your traffic, you want the readers to read the whole article, even if they don’t require all of it at once.
Finally, there is the issue of duplicate content. As stated above, it is best to update your articles regularly, and you want to ensure that you are not creating more copies of the same page to be indexed. By following this rule and ensuring that your page has relevant links back to it, you will find it much easier to achieve a high page rank.