Many online marketers are very interested in “traditional” Internet marketing. This type of marketing usually involves building a list, sending out emails to members of the list and paying for advertisements on websites owned by the list owner. This type of traditional marketing has been successful for many years and it does offer some benefits over Search Engine Optimization. The following article will discuss some of the differences between Search Engine Optimization and Traditional Marketing.
One of the biggest differences between SEO and traditional marketing is that the former focuses a lot on keywords. With traditional marketing methods, your ads show up on a website in order to entice visitors to view your products or services. With Search Engine Optimization, your ads show up on various websites in order to target specific keywords related to your business and to your products or services. If you only have one keyword in mind, you may not be able to attract visitors to your website based on this single keyword. However, if you use the proper keywords and build links to them from various websites, your site will become more visible and will have a better chance of being searched by customers looking for what you have to offer.
Another big difference between SEO and traditional marketing is that the later is driven by search engines. The top rankings for sites are given to those that receive the most hits. For example, if someone searches for dog collars on Google, there is a much higher chance that your site will appear on the first page of results. The first page results are highly dependent on how well your site ranks with the search engines. If your site doesn’t rank at the top of a search result, then your company probably isn’t receiving much traffic.
SEO also tends to be much more long term than traditional marketing methods. Most online businesses only make it past the first few months before closing. While this may be fine for those who are just starting out, if you are an established company that is making millions of dollars each year, you need to think about how long you plan to stay around. Traditional marketing can consist of free marketing methods and ads on search engines. This type of marketing usually requires the purchase of more products and services as you continue to advertise.
If you want to stay competitive and enjoy long term success, you will want to consider incorporating SEO into your business marketing plan. Many people mistakenly believe that they can just write their own advertising or create a flashy website and start marketing to their list of customers. However, even if you can do this successfully, you won’t be able to compete with someone who has the help of a professional. That is why search engine optimization is so much more effective than traditional marketing.
By using quality SEO techniques, you will not only increase your traffic to your website, but you will also get more clicks and more conversions from each visitor to your site. With all of the technology that we have available to us, it is easy to stay ahead of the competition with marketing techniques such as search engine optimization. Why spend hundreds of dollars on advertising when you can simply use Google AdWords to pay your advertising bills? Instead, why not take the money you would have used for advertising and put it in a savings account where you can invest it when it is convenient for you? Search engine optimization should be considered as an investment and not a cost to get started. Once you understand why SEO is more effective than traditional marketing, you will be able to see why your business is growing so quickly.
