We can all agree that back in the day only large businesses could promote them by using traditional marketing methods such as TV and radio ads.
The main reason for that was the expensive price tag that came with the creating and producing an ad and seconds of broadcasting as well.
However, with the Internet, things changed drastically. Today, both small and large businesses can promote themselves by using affordable resources and the ability to stay ahead with various secrets and promotion tricks.
Investing in online marketing and websites increased significantly in the last few years. We understand that most people started to realize that search engines are the main ways to drive people towards their services.
Therefore, when compared with traditional marketing, online promotion brings low risk in combination with high returns. The main goal is to convert people that reached your site into leads or people that will purchase something from you.
Check out this link: https://en.wikipedia.org/wiki/Web_traffic to understand more about web traffic in general.
The main goal of both traditional and online marketing is to increase profit by driving people towards your brand. However, online promotion focuses on getting the traffic towards your website, which is an important consideration that you should remember.
We decided to present to you the reasons you need to focus on website traffic growth to boost your business and take it to the next level.
1.The Primary Point of Digital Marketing Depends on Converting Your Web Traffic
We have to start by saying that web conversion is the measurement that will determine the number of people who visit your site with the intent to purchase your services or products. The idea is to reach the desired outcome with each visitation.
Remember that when someone reaches your website and turns it off in a matter of second, that will affect your site’s ranking. This particular measurement is known as bounce rate and you need to reduce it to a minimum.
You need to implement engaging and interesting content that will allow visitors to stay as much as they can on your site. Therefore, you should remember that you cannot convert anything without the traffic, but the conversion is the goal that you should thrive to achieve.
2.From Where Does The Traffic Come From?
We can differentiate numerous types of traffic depending on the source including:
- Paid Traffic – The first one includes the paid traffic that will come to your site after you start paying the numerous resources and ads that will become relevant and transparent. We are talking about platforms such as Social ads and Google Ad Words, and other ad providers. The idea is that you should use PPC or pay per click form of digital marketing in which you should pay for each click that brings someone towards your platform. Even though it is an effective conversion rate and it will bring your ROI, but it could be expensive if you do not do it properly.
- SEO and Organic Search Results – The main goal of search engine optimization is to increase your online rankings on the search engine results page. Therefore, when someone types the keyword-based on your industry niche, the idea is to be in the first ten results so that you can reach organic visitors with ease. The process is challenging. At the same time, it requires numerous on and off-page optimizations that you wish to implement. However, it is a rewarding solution in the long run especially because it is more affordable than other paid forms. Remember to gain natural presence, which will increase both the authority and trust of your service to visitors that are searching for terms relevant to your industry.
- Content Marketing Referrals – Content marketing is an important factor for reaching the perfect optimization for search engines. However, apart from that, the implementation of proper content within your website and third-party platforms will increase your brand awareness, which will ultimately help you reach more people than before. You can do it by creating a blog where you can talk about your industry niche and provide solutions to numerous questions that people are asking online. Blogs are more prominent and popular than official websites, and by implementing a link toward your official site, you will be able to bring more visitors than before. As soon as you create the high-value content, people will start referring you and sharing your posts over social media platforms, which will increase your reach, brand awareness as well as traffic.
Remember that the book called Traffic Secrets reached a peak of popularity because it can explain to you the secrets for reaching more people and leads. On the link we shared with you, you will find numerous reviews that will help you understand more about it.
- Social Media – We are not here to talk about paid ads, which we mentioned in the first bullet point. Instead, the combination of relevant content that you are publishing frequently with the social media pages you created will help you generate people that wish to use your services with ease. The social media presence will encourage others to visit your site, and inside you can create a meaningful relationship with customers, which will increase the trustworthiness. Most social media platforms will allow you to target specific types of the audience so that you can reach more people that are more likely to become your customers than on search engine rankings. Remember that more you increase the social media presence; you will be able to generate a larger profit and increase your brand awareness. These two factors are most important for boosting your income especially if you prove that you are trustworthy in direct and indirect communication.