If you are a business owner and looking a way to target online market to grow your business then no plan is better than growing your website through seo. Search engine optimization is the best and the most essential approach of digital marketing, if you want to grow your business on the internet. However promoting a site through seo is not that easy, even you outsource it. SEO is a complex internet marketing technique which needs a lot of technical skills too. Being a general business man you must be not aware of these seo techniques so you will have a very little bargaining power while dealing with a digital marketing agency due to lack of knowledge in this field. . Having basic knowledge of seo is also necessary to choosing a right internet marketing company for your site. So if you are going to outsource seo of your site then there are few things you must take into account signing your contract.
Why It’s Important: Choosing right seo company is critically important to get succeed in your online business. If you choose wrong seo company at this stage then it is enough to ruin your website and all the investment you have put to establish your website because you can’t roll back seo of any site and if your seo company is not following proper seo standards then it can result in getting your website permanently banned by google. So you must be extra careful while choosing a seo company for your business.
Black Hat vs White Hat: In Seo black hat and white hat seo is a common term. In this term black hat seo means the seo practices which are not according to google guidelines and are performed to deceive google to rank a website in search results. On the other hand white hat seo practices refer to legal and google approved seo practices. While choosing a right seo company you must choose a seo provider company which only follow white hat seo for your website.. If you choose a company which is providing black hat seo services then you can get your website banned by google.
Check Previous Results: To differentiate good seo company and bad seo company you can also analyze the seo results of their previous clients. While choosing your seo company you can ask them to provide their previous clients websites and their rankings. You can check these sites, their backlink profiles and current rankings to analyze the overall seo and links quality which the company is providing to its other clients. If you find stable rankings and good backlinks to the site’s of their previous clients then it is a green signal for you.
These are few things which you can take into account before hiring a digital marketing company for your website. You can also analyze a lot of other things like company reviews, quality of content and links count to choose a right company for your seo.
Author Bio: This article is published by Sara jim who is digital marketing manager at Bissmik.com which is one of the best seo company in Dubai and UAE.
